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5 Ways to Engage Your Patients on Social Media

5 Ways to Engage Your Patients on Social Media

5 Ways to Engage Your Patients on Social Media

Nowadays, social media holds sway over the common masses more than flyers and hand-outs ever could. Word gets shared like wildfire and before you know it, the whole world is privy to a piece of information. In such situations, the smartest thing to do is to take this trend in stride and make use of the same. Using social media for the promotion of your business is a brilliant idea in the digital age. However, there are a few tips and tricks to use social media to the fullest extent.

Here are 5 ways to engage your dental patients on social media-

1. Encourage queries:

Make sure, there is space for queries and doubt clarifications. Be open to answering questions and making concepts clear. Patients might ask you about the dental rates, timings, procedures, and you must always be keen to clear their doubts. Your availability on social media and the frequency of your answers will determine people’s willingness to ask and know more about your practice.

2. Feature reviews and feedbacks from former patients:

Never shy away from boasting about your success stories on social media. After all, the biggest form of assurance to your future patients, are feedbacks and reviews from patients who have availed your services in the past and have been satisfied. Feature video testimonials, interviews, and quotations on the experiences of your former patients. Testimonials help build credibility of your practice.

3. Provide the details to your dental practice:

Be it your dental website or social media, details of your dental practice should be visible in clear words. The address of your dental office, contact numbers, e-mail ID, practice time slots and the services offered should be clearly stated on your social media. A few original pictures of your dental office will help give your practice a genuine touch. If possible, a few videos of certain procedures could be a great addition since it helps people gauge what they are signing up for.

4. Encourage curiosity:

Your patients must be able to gauge your personality through social media. Your social media should not appear to be managed by a chat bot. Feel free to ask questions, conduct polls, give out topics of the week and consider patients’ opinion on the pros and cons of your practice. Make sure that you incorporate the changes as suggested by your patients and keep your services up to date. Your social media should preferably feature your picture to familiarise patients before their first dental visit.

5. Maintain an amicable tone:

Your patients must be able to gauge your personality through social media. Your social media should not appear to be managed by a chat bot. Feel free to ask questions, conduct polls, give out topics of the week and consider patients’ opinion on the pros and cons of your practice. Make sure that you incorporate the changes as suggested by your patients and keep your services up to date. Your social media should preferably feature your picture to familiarise patients before their first dental visit.

Therefore, social media offers ample opportunity to promote your business. It all depends on how you are able to utilise it. Make the most out of social media platforms by engaging in dialogues and discussions with your patients and reassuring them about the credibility of your dental practice. Keep your social media accounts up to date with the current trends and keep yourself available for answering any query on your patients’ behalf. Pay attention to social media marketing and see your business flourish before you know it!

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