Search Engine Marketing
What is Search Engine Marketing (SEM)?
The term Search Engine Marketing (SEM) refers to techniques of marketing your site on search engines, most commonly through the position in organic search results or by paid advertising. Although Google’s algorithm evolves constantly to improve how it ranks and determines a website’s relevancy, there are several processes that can improve your site’s position in Google’s search.
What are search engines used for and how do they work?
No matter whether you are interested in the digital world, or whether you have heard about internet search engines, you are most probably using them. Today, if you use the internet, you will inevitably end up using a search engine…
Generally known search engines such as Google, Bing or Yahoo allow you to browse the internet by using search terms and viewing results offered on search results pages. Currently, Google is the most widely used search engine in the world.
The ‘magic’ behind how Google works out which sites, pages, products or articles are the most relevant to your search term is called an algorithm. Google’s algorithms are very complex and combine numerous factors to give Google a signal that determines where a site is shown in search results. These factors include content quality, user engagement, authority of a website and many other features.
Why is it important to rank higher in Google?
As a well-known rule by most of us and a proven fact by SEO researchers, the interest levels of search engine users significantly diminishes when the search results appear on the 3rd, 4th or further on in the search results pages. Of course, this is highly subjective depending on the search term, search intent or type of audience.
However, generally speaking, the pages ranking on the first page of search results will get the highest exposure and will generate more clicks (website visits). This means that if your site appears on the first page of search results for your company’s most relevant search phrases, you have a good chance of generating a higher number of quality web visits.
Our Search Engine Marketing Services
Search Engine Marketing has quickly become a necessity and, with the ever growing influence of Google driving digital business, companies are realising that they will have to, if they are not already, ensure that their site is properly promoted across the key search engines. With this in mind, our search engine marketing services have helped many businesses from a variety of industries find their online audience and expand/improve their existing exposure.
If you would like to learn more about our search engine marketing services, follow the links below explaining SEO & PPC in detail. Or you can get in touch with us and one of our SEM specialists will provide all the information you might need. Our team are all directly employed and are always available during business hours.
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