Top 5 Dental Web Design Trends You Cannot Ignore in 2021
As we step into 2021, let’s get accustomed to the newer trends and fads which had caused a stir in the market in 2020. Dental websites have garnered a sizable audience in the last few years. People have found it convenient to visit dental websites and get all their information about their appointment rather than physically visit the dental office for information. It is important to gauge the ideas that have succeeded in 2020 and will continue to flourish in 2021. We have curated a list of web design trends for dental websites that you must take into consideration in 2021.
Here’s a list of 5 dental web design trends you cannot ignore in 2021-
1. Mobile-friendly navigation:
Does your dental website shine when viewed on a cell phone? Is it navigation-friendly? In an age where almost 70% of searches are performed on cell phones, it is essential to keep your dental website short, simple and mobile navigation-friendly.
Make sure your graphics and options line up on the mobile website as per your original design. Do not shy away from introducing newer sections to facilitate mobile-friendly viewing, if necessary.
2. Video content:
Nowadays, people prefer viewing rather than reading. Therefore, the days of long-drawn paragraphs are in the past. If you have to keep up with the current trend, focus on video content on your website.
Video testimonials and feedbacks from previous patients, videos introducing your fellow doctors, colleagues and staff members, videos of procedures being performed in real time as well as informative videos from the internet are a great start to making your website attractive.
3. Search Engine Optimisation:
The current market is such that Google searches decide a lot of your business’ future. If your website pops up on the front pages on Google searches, you would see an exponential growth in your business venture. Therefore, Search Engine Optimisation is the new trend in the market. Focus on keyword analytics and gauge the keywords which have been trending in the dental niche lately and include the same in your website content in proper frequency to attract attention in Google searches.
4. Human like chat bots:
Chat bots are quintessential to a successful dental website. Lately, chat bots have been programmed to mirror human responses instead of stoic, robotic answers. Therefore, keep your chat bot up to date with a diverse range of human-like responses.
Make sure, your prospective patients do not feel dejected by the responses provided by the chat bot. A sloppy chat bot runs the risk of making you lose valuable patients. Do not leave a chance for your patients to leave disappointment once they visit your dental website.
5. Dark Mode-friendly website:
You might have noticed the trend of using dark-mode on cell phones as well as PCs lately. Dark mode is helpful to the eye if you are viewing a page in low light. It spares your eyes from damage caused by the harmful bright light of the cell phones. Therefore, make sure that your dental website has a feature to enable dark mode for easy viewing. Patients are the first and foremost priority and they must be catered to, in every whichever way that has been successful lately in the market.
If you have a dental website to your name which needs refurbishment or if you are looking to create a new one today, these pointers can be of immense help to your dental business. Ascertain evolving patient needs and incorporate necessary changes from time to time to make sure your dental website stays at the top of Google Searches and attracts ample attention from the right crowd.