Top 7 SEO Trends for 2021
Digital marketing has now emerged as the most powerful digital tool of marketing within the current era. With quite 4.66 billion internet users as per the 2020 report by Statista.com, there’s little question an immense potential for businesses to capitalize through online marketing. SEO thus becomes a way to cash-in on this chance because the majority of the world’s internet traffic is generated through Search engines. More importantly, Google is that present world leader in search engines, followed by Bing, Yahoo, and Baidu. In light of this information, let’s take a fast check out the SEO trends 2021 that you simply must know.
Search engine optimization (SEO) is an efficient means to attract consumers to your online platforms — if you employ it right. SEO is consistently evolving, and staying on top of the newest updates are often a challenge. However, it’s well worth the effort: Some 70% to 80% of users focus exclusively on organic results and ignore paid listings. What’s more, some 28% of these searches convert, leading to a sale.
It is no secret that Google really likes updating its SEO algorithm. As a matter of fact, over the course of a year, they might make upwards of 500 changes!
SEO defines as optimizing your content so it shows up more often in the search results. With numerous changes to navigate, it’s kind of easy to miss something. And once you miss something with SEO, your content might also get invisible?
But if you catch on right, you will reap the advantages of increased traffic, which will result in more conversions, improved lead generation, and boosted sales. And every business around the globe wants more traffic, leads and sales, right? SEO ranking factors have changed tonnes over the years. SE optimization techniques that worked even 5 years ago won’t cut it today.
That’s why we’ve pulled together some advice from experts so you’ll confirm you’re using the simplest SEO strategy for the approaching year.
1. Artificial Intelligence Will Play a much Bigger Role in SEO:
Artificial intelligence (AI) is changing how people interact with online content. Google’s AI algorithm is particularly worth noting. Unveiled a couple of years back, the algorithm — called Rank Brain — plays a crucial role in Google’s ranking factors for program results pages (SERPs) results. Greg Corrado, a high-ranking Google scientist who had helped in developing Rank Brain, has previously highlighted the tool’s unique ability to learn: “The other signals, they’re all supported discoveries and insights that folks in information retrieval have had, but there’s no learning.” This presumably means Rank Brain will only improve with time, making AI a top SEO trend to observe. BERT (Bidirectional Encoder Representations Transformers) has been around for a few of years now, and it seems only recently that we see this technology and therefore the potency it is having for the longer term. Designed and published by Google in 2018, it’s a neural network-based technique for NLP (natural language processing) pre-training. In simpler terms, it can help Google to decipher the context of words during a search query.
2. Getting more From Local SEO:
When it involves digital marketing, local SEO has become really important, and native results are a number of the foremost relevant for users who are trying to find solutions they will acquire. This has allowed businesses to gain considerable advantage of and enjoy local SEO. consistent with Chat Meter ® “near me” and “tonight/today” searches increased by 900% within the past two years. As a matter of fact, mobile searches “open + now + near me” has grown by 200%. And to top it all off, around 46% of all searches on Google are local. Start by optimizing your Google My Business account. Log into your Google My Business account, then add/update the subsequent immediately: your business information; your service area; your products/services; your photo gallery; your reviews. A fully optimized GMB account offers a triple whammy of benefits: it can increase your visibility in search, drive more traffic to your website, social channels, and the other online presence you’ll have; and improve your bottom line.
3. Optimization for EAT:
EAT stands for Expertise, Authoritativeness, Trustworthiness. Google’s 2018 EAT algorithm update was primarily aimed toward medical websites, in an attempt to make sure that the knowledge provided thereon was legitimately expert, authoritative, and trustworthy. Important attributes for websites that pertain to people’s health, wellbeing, and maybe even life or death. This then expanded to incorporate what Google termed YMYL, ‘Your Money or Your Life’ sites – sites containing content that pertain to user’s happiness, health (mental and physical), wealth and wellbeing. But what, exactly, does this all mean? Essentially, Google wants to form sure that each one content online that has the potential to impact a user’s well-being, negatively or positively, falls on the positive side, with information that’s not only relevant but correct. Trustworthy. Good for you. What does this mean for you? confirm your content has relevancy, correct, unique (i.e., not copied from somewhere else), and trustworthy. apart from good writing, you’ll achieve this by ensuring you build up your backlinks, employing a good number of reference links to relevant websites; writing your own authoritative blogs on what you are doing and know best; doing guest posts on an equivalent , proving to Google and users that other site view you as a trustworthy authority on your subject matter; ensuring your social media channels are up so far , interesting and relevant; and usually just being an honest citizen, with good business practices, and therefore the content to match.
4. Mobile SEO Optimization:
So, if you have been focusing on gaining the bare minimum requirements to be considered mobile-first optimizing, 2021 is the year to shift your focus to improving that experience for your mobile users. While you would possibly think that mobile matters less now that folks are traveling less, and staying home more, you’d be wrong. you recognize those anxiety-ridden pre-dawn hours where sleep evades you and therefore the world can seem overwhelming? Those are the hours where people are susceptible to reaching for his or her phone and diving into the worldwide web to seek out that which could soothe them. Be it online shopping, online therapy, online music, online anything aside from the crazy pre-dawn voices in your head. Optimization for mobiles, and making sure that your website is mobile-friendly, continues to be key to both Google and your users. In fact, we’d wish for you to take it one step further for 2021. rather than designing a site and ensuring it’s mobile-friendly, think mobile-first: design it for mobile and make it desktop friendly.
5. Featured Snippets Will Become More Important:
Featured snippets, a feature that was rolled out in 2017, is a sort of shortcut to gaining prominence in Google — and they’re very brief. Sometimes, when you are typing something into Google, you may notice a box at the top of the SERPs, just above the actual results. That’s called a snippet. If you land a featured snippet, you’ve got a plus over other websites. The visibility alone could easily pay off for your company. Yes, some searchers might not click when the featured snippet answers their questions, but you still get the advantage of any clicks it does attract. Various types of content, including a paragraph, table, list, chart, etc., are eligible for featured snippets
6. Voice Search optimization:
Virtual assistants and smartphones have changed the way we search, with voice search taking an ever-more-important place within the world of search. It does mean, though, a small change in how we optimize our sites for search. Voice searching commands that are delivered to Siri, Alexa, smartphones and co. usually take the shape of a query, instead of an actual statement. What’s more, voice searches are usually made in ‘regular speak’, as in they take the shape of full sentences and in the way people actually talk. this enables us to embrace long-tail query keyword phrases which, in turn, leave exact matches for our product, service or offering. This is actually one SEO strategy that’s fairly simple to know and implement. Just optimize your content to mimic how a daily person would think and talk. Imagine that.
7. Tap into the Vast Potential of Videos:
Video content features a lot of untapped potential which is great for SEO and makes permanently user engagement. It’s likely that your user might quickly run through a 1-minute video but might not have the patience to read your 100-word article. Online video is large and is merely getting to get bigger. Cisco is projecting that online video will structure 80% of all online traffic by 2021? And, even with all that video out there, 43% of individuals say that want even MORE video content! How are you able to optimize that video content, though? Be sure to optimize your video channel name and description. The description should not just be full of keywords but should provide a user-friendly overview of what your channel is actually about. Beyond this, keywords are crucial. for instance, if you’re optimizing for YouTube, you’ll get inspired by the platform’s auto-complete feature. Start typing in your video’s topic and see what pops up within the search field, which is actually an inventory of suggested keywords, telling you exactly what people on YouTube are checking out.
So here were 7 SEO tips to help you make most of Search Engine Optimization in 2021. Every single business in the world which has an online presence is running after better and more improved SEO tactics to get more traffic and generate more sales.
We hope the tips and guidelines mentioned above will help you get things sorted for your SEO department before you dive into the next year.
In case you wish to make an inquiry of your own related to the topic, feel free to reach back to us 🙂